Directed organization dedicated to business development and technical sales across the EMEA market for Microsoft. Led partner development and new product release programs. Managed engagement with CTO and partner stakeholders to design product strategies and ensure successful market execution.
- Drove channel sales by rapidly expanding Microsoft’s ISV partner network throughout 12 Western European countries in the EMEA market
- Fostered uptake of Microsoft solutions to replace key competitors, growing regional market share
- Attained ISV buy-in for Microsoft platform by creating value-added vertical solution strategy